“Everyone of us, male and female, at one point in time have found ourselves at a loss of words to express our true, inner feelings.
First And Foremost Lifestyle Brand captures our innermost expressions of the life we live or aspire to, the love we feel for our friends family and communities and the energetic, youthful spirit of every one of us, no matter our age.
Our brand is an outward expression of what can’t be contained within. ”
The Idea
First and foremost lifestyle brand is a personal statement. it is an assistant in getting your point across.
it's a declaration of independent spirit, a statement of protest or a silent affirmation of the way we feel at a given moment.
Our Style
Fashion is very "of the moment." it follows guidelines and can find itself behind the times or far ahead of it. but style, personal style, is an asset and personal ally to those who possess it.
First and foremost lifestyle brand is an open invitation to your personal statement.
Truly Genuine, 100% Authentic
first and foremost lifestyle brand is"made in America." it is a genuine statement of whats "here and now."
it's an aspirational, Midwest raised youth with big dreams. a young adult on the coast of California who's into fun and culture. it's a new Yorker with a set of goals and a positive attitude.